BOOK ME A Place in Anne Le Cunff's Experimental Excellence

"Life isn't linear, and yet we constantly try to mould it to linear goals. The result is fear in the face of uncertainty and a sense of failure when we don't hit those marks. 

But what if instead we approached life as a playground for experimentation? 

Neuroscientist and entrepreneur Anne-Laure Le Cunff reveals that all you need is an experimental mindset to turn challenges into self-discovery and doubt into opportunity. 

Drawing on the latest science and ancient philosophy, she replaces the old linear model of success with a circular model of growth in which goals are discovered, pursued - and adapted.

In this book, you will ask hard questions and design simple yet meaningful experiments to find the answers. You will learn how to break free from invisible cognitive scripts, how to harness the power of imperfection, and how to make smarter decisions when the path forward is unclear. 

Above all, Tiny Experiments offers not just practical tools, but a guide to reawakening curiosity and drive in a disaffected world, so that we can discover and pursue our most authentic ambitions

About the Author

Anne-Laure Le Cunff is a neuroscientist, entrepreneur and former Googler. The creator of learning community Ness Labs and author of its popular newsletter, she is a world-leading expert on mindful productivity and systematic curiosity. She has featured in Wired, Rolling Stone and Business Insider. She lives in London.

Industry Reviews
'The consistency and thoughtfulness of Ness Labs inspires me to question the ordinary and iterate towards being a better version of myself' 
- Steph Smith, Head of Podcasting at a16z

'She reminds me of the neuroscience / entrepreneurship equivalent of Maria Popova' 
- Harry Dry, Founder of Marketing Examples

'Signing up for Ness Labs is one of the best things I did. Low noise, high signal' 
- Mike Salomon, Founder of Sherpa Performance Guides


10 things the book will teach you
  1. Be comfortable with ambiguity despite your brain screaming for certainty
  2. Discover your true ambitions through conducting tiny personal experiments
  3. Reframe anxieties around life’s “in-between” as opportunities for growth
  4. Let go of unhelpful beliefs about success that have been holding you back
  5. Stop seeing procrastination as your enemy and turn it into a compass to take action
  6. Overcome setbacks with grace and resilience
  7. Make choices that truly reflect your own ambitions and no one else’s
  8. Overcome the fear of what others think by learning in public
  9. Have the toolset to always be able to navigate any big decisions in your career and life
  10. Stop stressing about finding your purpose and start living instead


COMMON SENSE is SENSUAL

PRIORITISE ☮️

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Alignment over approval. Authenticity over appeasement. Boundaries over benevolence. Being over becoming. Courage over control.  Composure over chaos. Coherence over conquest. Depth over drama. Discernment over desperation. Excellence over exhaustion.  Elegance over excess. Endurance over exhibition. Fidelity over frenzy. Flow over force. Grace over grasping. Groundedness over gossip.  Humility over hierarchy. Honour over hubris’s. Intuition over insistence. Inner wealth over outer validation. Sincerity over justification. Justice over jealousy. Knowing over noise. Kinship over competition. Legacy over lust. Long vision over loud ambition. Mystery over messaging. Meaning over meanness. Movement over rumour.  Nuance over novelty. Nature over narrative. Order over overwhelm. Observation over opinion. Presence over perfection. Presence over provocation. Presence over pretence.   Presence over prohibition.  Quiet over quarrel. Quality over quantity. Quintessent...
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RESPECT FULL. GRACE FULL. MEANING FULL. HEART CONNECT NOT MIND ATTACH.

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When in a meaning full relationship, protect your partner’s peace.   Stay away from limited people with dogmatic mind attachments who force their issues, who enable poor behaviour choices, who are not transparent and only begrudgingly tolerate your mistakes,  Avoid completely those one track wonders who push you to do misaligned things, and who convince you to ruin something aligned with your own soul.  Limiting people can’t help you grow, mind attached dogma, myopic narrow views will only drag you down and slowly poison your liberation.  Discerningly choose not to follow any proscriptive mindset that is limiting, or become like them just to fit in or avoid loneliness.  Cults of busyness, racist assholes, limiting or conversionist religious models, spirituality that demands blind obedience, any rapacious business models that put corporate greed and profit over human well being are to be called out.  Choose self care, choose maturity, choose boundaries, and ...
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ATMA VIDYA. DIRECT, JOYOUS, SIMPLE.

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You either have a supportive partner, or no partner.  There is no in between. Do not stand with those who deny another’s lived experience. Listen, pay attention, loosen up, lighten up, flow not force, rise up naturally.   
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LIFE LIVE IT

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Don't ruminate, activate. I find it is difficult to think my way into a better mood. When I sit and stew, the problem usually grows larger in my mind. But if I activate — even if it's unrelated to the problem at hand — my mood tends to improve. Action breaks the spell. Move your body, go outside, play an instrument, work in a different room, do something. Movement changes your state. And when your state changes, your perspective changes. New solutions appear. You notice options that were invisible when your mind was stuck running the same loop. DISCERNING JOY & PRIORITISE PEACE  KARMA ALWAYS FINDS The right ADDRESS  DO NO HARM, TAKE NO SHIT  BE KIND NOT RIGHT  LIFE IS VERY VERY SIMPLE  IF YOU CHOOSE…  LIGHTEN UP, WHY SO SERIOUS? Unless it is…    
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